Business Strategy Course for Founders with an Expert Mentor

This business strategy course is for people building or running a business. You work on your own idea or company throughout: validating demand, choosing a pricing model, planning go-to-market and building a simple financial model. Your mentor is a management consultant who challenges your assumptions the way an investor or board would.

26 lessons
16 hours of content
Advanced level
Weekly live sessions

Taught by

Rajesh Iyer · Business Strategy Mentor

What you'll learn

Validate a business idea with customer interviews and simple tests
Analyse competitors and define a clear positioning
Choose a pricing model and set prices with confidence
Plan a go-to-market strategy and first sales channels
Build a basic financial model and unit economics
Prepare a one-page strategy and pitch narrative

Course curriculum

6 modules · 26 lessons · 16 hours

1Strategy foundations

What strategy is and is not
Business model canvas
Choosing where to play

2Customer & market

Customer discovery interviews
Market sizing
Competitor analysis

3Pricing

Value-based pricing
Pricing models
Testing price points

4Go-to-market

Positioning and messaging
Channels and partnerships
Sales basics for founders

5Finance for founders

Unit economics
Simple financial models
Cash flow planning

6Strategy review

One-page strategy
Pitch narrative
Mentor strategy session

Who this course is for

Founders and aspiring entrepreneurs
Managers responsible for growth
Freelancers turning a service into a business

Tools you'll use

Google Sheets
Business model canvas
Notion

Your mentor

Rajesh Iyer

Business Strategy Mentor

22+ yrs experience · Management Consultant

Meet all mentors

Business Strategy for Founders: common questions

Can I use my own business idea in this course?

Yes. Every module is designed so you can apply it to your own idea or company and discuss it with your mentor.

Why is this course marked advanced?

It assumes you have an idea or business to work on and moves quickly through finance and pricing. Beginners are welcome but should expect to put in extra time.

More answers about payments, certificates and refunds on our FAQ page.