Social Media & Digital Marketing Course with an Expert Mentor
This social media and content marketing course teaches you how brands grow online today. You plan content, write posts that people engage with, run small paid campaigns and read the numbers to improve them. Your mentor shares examples from real campaigns, not just theory.
- 30 lessons
- 14 hours of content
- Beginner level
- Weekly live sessions
Taught by
Kavita Sharma · Marketing & Communication Mentor
What you'll learn
- Build a content strategy and monthly content calendar
- Write hooks, captions and scripts for short-form video
- Grow audiences on Instagram, LinkedIn and YouTube
- Plan and run paid social campaigns on a small budget
- Measure results with platform analytics and simple reports
- Create a campaign case study for your portfolio
Course curriculum
6 modules · 30 lessons · 14 hours
1Marketing foundations
- Audience and positioning
- The marketing funnel
- Setting goals and KPIs
2Content strategy
- Content pillars
- Content calendars
- Repurposing content
3Platform playbooks
- Instagram and Reels
- LinkedIn for brands and creators
- YouTube basics
4Copywriting & creatives
- Hooks and captions
- Short-form video scripts
- Design tools for marketers
5Paid social
- Meta Ads Manager
- Audiences and budgets
- Testing creatives
6Analytics & reporting
- Reading platform insights
- Monthly reports
- Campaign case study review
Who this course is for
- Students starting a marketing career
- Small business owners promoting their brand
- Creators and freelancers who want more clients
Tools you'll use
- Meta Business Suite
- Canva
- YouTube Studio
- Google Analytics
Your mentor
Kavita Sharma
Marketing & Communication Mentor
16+ yrs experience · Ex-Marketing Director
Meet all mentorsSocial Media & Content Marketing: common questions
Is this digital marketing course suitable for business owners?
Yes. The content and paid social modules are practical enough to apply to your own business while you learn.
Does the course cover paid ads?
Yes. You learn to plan, launch and test paid social campaigns on small budgets, and how to read the results.
More answers about payments, certificates and refunds on our FAQ page.
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